* Nobody can claim “guaranteed rankings.” For anyone who’s in the process of seeking Search Engine Optimization services, this should be a huge red flag. Is it possible to guarantee the future strategies of your competitors? Of social networking sites like Facebook or MySpace? Or of search engines? Of course it isn’t. Those that claim guaranteed rankings are telling you what you want to hear; not what you need to know. Be careful about “play on words” i.e. “guaranteed page 1 of Google” can be achieved by placing ads (sponsored listings or PPC) that will show up on page … this is NOT SEO because SEO generate organic rankings … the ones that fill the main body of the page.
* Nobody can offer, “guaranteed visitor behavior”. Visitor behavior is subject to uncontrollable factors include individual online behavior, the strategies and tactics used by your competition, the economy including consumer’s propensity to consume and overall economic sentiment and world events. Watch out for this kind of guarantee … we can drive tens of thousands of visitors to a site in one day … but you would not make one sale if the traffic is not targeted. Twitter has also been used to drive false traffic through attractive Tweets that land them to an entirely irrelevant page. There are thousands of examples like this.
* Nobody can guarantee “Google PageRank”. The parameters of Google PageRank and what goes into it are closely guarded information, and not too many people outside of Google’s walls even know about this proprietary information. It’s laughable to claim a “guarantee.” It is also useless to focus on Google PageRank to begin with as this metric may have little to do with SEO results. There are PageRank 6’s and PageRank 0’s on the first page of competitive Google results … what does that tell you?
Optimum7 can guarantee increased targeted traffic, visibility and business however. While we can never guarantee the kinds of results involving specific ranks, we can guarantee improved results due to the repeatability and reproducibility of a carefully crafted set of processes that combine to allow for guaranteed traffic increases. However, we can never or would not ever guarantee specific numbers of increased traffic due to the precisely the same factors already mentioned.
While you should watch out for Guaranteed SEO Services, you watch FOR Pay for Performance SEO Services. Optimum7 risks up to 40% of its fees and over 80% of its profit margin by providing the peace of mind of performance-based fees. In this way, those seeking internet marketing services, specifically SEO, can gain the confidence that top fees will only be paid for professional, measurable results.
Regardless of compensation structure, SEO is not “cheap.” So beware for SEO offered at the price of a yellow page ad. It won’t work; never has, never will. SEO is a professional service involving professionals with unique, even elite skill sets. So you need to expect to pay a professional price.
Also beware of those that do not emphasize extensive keyword research combined with an ongoing, rather intense process of fresh copywriting and syndication. These are necessary for Backlinks … the fuel of all SEO Marketing which you can read extensively about throughout our website and our knowledgebase.
Lastly, use common sense … go to Google … type in your most important keyword. How many competing pages does Google say there is? Now, do you think you can get to page 1 “on the cheap?” Guaranteed?
Let’s get serious. Let’s get down to business.
Contact us for an initial consultation … and it’s free!
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